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BTCC / BTCC Square / Global Cryptocurrency /
Morgan Stanley Doubles Down on Crypto With Strategic Hire and ETF Push

Morgan Stanley Doubles Down on Crypto With Strategic Hire and ETF Push

Author:
Global Cryptocurrency
Published:
2026-01-28 01:29:02
12
1
BTCCSquare news:

Morgan Stanley's appointment of digital asset veteran Andrew Oldenburg signals a tectonic shift in institutional crypto strategy. The 23-year firm veteran, who previously led Emerging Markets Equity, now spearheads crypto initiatives—blending traditional finance credibility with blockchain expertise.

The move coincides with aggressive ETF filings for Bitcoin, Solana, and staked Ether products. Success could open crypto exposure for 19 million wealth management clients through familiar investment vehicles—a playbook inspired by BlackRock's record-breaking bitcoin ETF success.

Oldenburg's public advocacy for self-custody solutions and infrastructure development suggests Morgan Stanley aims beyond passive products. Her 'not your keys, not your coins' philosophy positions the bank uniquely among Wall Street peers still skittish about direct blockchain exposure.

Job listings confirm expansion plans around Oldenburg's team. The bank appears to be building institutional-grade capabilities rather than merely reselling third-party crypto products—a distinction that could reshape wealth management's digital asset landscape.

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